Eat well,
your own way.

Less stress. Less guesswork about what to eat. Ojafi plans, shops and helps you cook the meals that help you and your family reach your goals.

Real products and prices from: Walmart Whole Foods Market Instacart
Editors’ Pick★★★★★
Top RatedFood guidance
one size fits nobody

How it works

1

Plan

Ojafi suggests recipes around what you like, your goals and the time you have this week.

3

Cook

Clear step-by-step recipes, with protein, calories and cooking time on each.

1

Plan

Ojafi suggests recipes around what you like, your goals and the time you have this week.

2

Shop

Every ingredient lands on one shopping list. Add the extras you need while you're at it.

3

Cook

Clear step-by-step recipes, with protein, calories and cooking time on each.

2

Shop

Every ingredient lands on one shopping list. Add the extras you need while you're at it.

Say it, snap it, ask it

Talk to Ojafi the way you would text a friend. Log a meal, ask a food question, plan your week.

A man making coffee in a small kitchenSay it
Oat flat white and two eggs on toast
Logged. About 430 calories and 24g of protein to start the day.
Breakfast
430 kcal
Oat flat white1 regular  130 kcal
Remove
Two eggs on toast1 slice, buttered  300 kcal
Remove
Log meal
A woman photographing her lunch with her phoneSnap it
Ramen with chashu and an egg. About 690 calories, so a lighter dinner fits.
Shoyu ramen with egg1 bowl  690 kcal34g75g27g
Log meal
Friends at dinner checking their phonesAsk it
Can I still have dessert tonight?
Yes. You're 40g under on carbs. Share the bread pudding and you land right on target.
Log half a portionWhat else fits?
Hands spreading sauce on a homemade pizzaFuel it
Leg day tomorrow, so tonight is the night for carbs. Have the second slice.
1,640 kcalToday so far  510 left of 2,150
Protein96/128 gCarbs168/240 gFat48/70 g
Two people eating together at a restaurantShare it
Same as her, but no fries.
Done. Side salad instead, which saves you 320 calories.
Log it for both of usAdd a drink
Get startedFree to start. No card needed.
Apple Health

Works with what you already wear

In the Ojafi app, coming soon to iPhone, your sleep and steps come in from Apple Health, so the watch or ring you already wear keeps your plan in step with your week.

Oura, WHOOP and the rest connect through Apple Health. Readings stay on your iPhone.

Everything you need
to eat well, your way.

Get started

Recipes that fit your week

Every recipe shows protein, calories and cooking time, so you can pick dinner before you start chopping.

  • 10 min
    Banana oat protein pancakes24g protein325 kcal
  • 10 min
    Vanilla overnight oats26g protein381 kcal
  • 20 min
    Sensational chicken noodle soup12g protein106 kcal

Ask about food

Out for dinner or stuck at the fridge, ask in plain words. Send a photo of a menu and Ojafi points to what fits.

Mobile app, coming soon

Ojafi for iPhone and Android is on the way. Until then, everything works on the web.

iOS Android Coming soon
The recipes screen of the Ojafi app, an early preview
A hand reaching toward a burst of orange spheres and pasta-like strands
Get started

Food advice
that fits
your week

ONe size,
FITS NOBODY.

Explore recipes in your Ojafi account. Check ingredients and cooking steps, then save something you want to make.

10 min

Banana Oat Protein Pancakes

24g protein325 kcal

24g protein325 kcal

Get started →
20 min

Sensational Chicken Noodle Soup

12g protein106 kcal

12g protein106 kcal

Get started →
20 min

Easy Spaghetti & Meatballs

10g protein335 kcal

10g protein335 kcal

Get started →
10 min

Cinnamon Vanilla Egg White French Toast

26g protein340 kcal

26g protein340 kcal

Get started →
5 min

Blueberry Muffin Protein Smoothie

33g protein380 kcal

33g protein380 kcal

Get started →
5 min

Creamy Chocolate Banana Protein Mousse

28g protein285 kcal

28g protein285 kcal

Get started →
10 min

Creamy Vanilla Protein Rice Pudding

28g protein290 kcal

28g protein290 kcal

Get started →
5 min

Strawberry Banana Protein Smoothie

31g protein350 kcal

31g protein350 kcal

Get started →

You’ve heard a hundred tips yet you still don’t know what to eat.

That meal plan looks great, but for someone with more time.

You know your calorie target. Turning it into a consistent habit is harder.

You want to eat better, but you also want to enjoy your meals.

You find a routine that works. Then your week changes.

Eating well starts with
understanding you.

Common questionsthat we’ve been askedthat might
be on your mind

How do I get started?

YOU

Create your Ojafi account, then answer six short questions about your food preferences and routine. We’ll help you choose a practical starting point. No card is needed to create your account.

Do I need the mobile app?

YOU

You can use Ojafi in your browser to find and save recipes, ask food questions and keep a journal. The mobile app is still in development.

What happens after the quiz?

YOU

Your answers are saved to your account and help you choose where to start. Any membership price and renewal terms are shown before you choose to pay. Creating an account does not start a subscription.

Everyday food choices, at home and eating out

Make your next food choice easier.

Tell us what you want help with, at home or eating out. Get a starting point for recipes, food questions and your food journal.

Get started

Create your account, then find your starting point. No card needed.

Make food feel easier.

Six short questions, then a practical place to start. No card needed.

Get started

About

Built for real kitchens.
Made for real weeks.

The four ideas behind Ojafi. Less guesswork about what to eat, more room to enjoy it.

A stack of pancakes with syrup on a grey plate

Start where you are

Six short questions about your tastes and routine. No overhaul on day one, just a practical place to begin.

A wooden spoon lifting a meatball and spaghetti from a pot

Food first

Recipes show protein, calories and cooking time, so you know what you're getting before you start cooking.

A bowl of chicken noodle soup with herbs

Built around you

Busy weeks, eating out, family dinners. The guidance bends to your week, not the other way round.

A berry smoothie in a glass on a wooden table

Made in Dubai

Built for the UAE and the Gulf, in English and Arabic. Ask about the food you actually eat.

Blog

Food notes,
guides & how-tos

Short, plain reads on everyday eating: breakfasts, busy weeks and meals out.

Ojafi

Food notes

Want more than reading? Answer six questions and Ojafi helps you pick a practical place to start.

Get started

Reviews

Real weeks.
Real meals.

What people say once dinner stops being a guessing game.

    Why Ojafi

    Food that fits you

    Made
    in Dubai

    No card needed

    Create an account without a card.
    It doesn't start a subscription.

    In English
    and Arabic
    Tuesday dinner, sorted.Saved three recipes for the week.Knew what to order at lunch.

    Your starting point

    Six short questions about your food,
    then a practical place to begin.

    LHOSPK
    0%Would recommend Ojafi
    A quiet, empty room with soft overhead light
    “ We kept meeting meal plans written for someone else. So we built Ojafi to start from how you already eat, and help from there. ”

    The Ojafi team

    Short clips, real dinners

    Quick recipes for busy weeks. Every one shows protein, calories and cooking time, so you know what you're in for.

    See recipes

      App coming soon

      Save it. Cook it.
      Eat well.

      Save recipes as you find them, then pick this week's dinners from your list. Protein, calories and cooking time are on every one.

      ◷ App coming soon. Start in your browser today.✓ No card to sign up

      How it works

      Three steps to dinner

      Start with what you already eat. Ojafi helps from there.

      STEP 1

      Answer 6 questions

      About your food and your routine. It takes a couple of minutes.

      START
      STEP 2

      Save what looks good

      Recipes with protein, calories and cooking time. Keep the ones you'd cook.

      SAVE
      STEP 3

      Ask as you go

      Food questions, eating out, a quick journal. All in one place.

      ASK

      This week's most-saved recipes

      Quick breakfasts and easy dinners. Each one shows protein, calories and cooking time.

      1. Chicken shawarma bowl25 min1.2k saves
      2. Red lentil soup20 min980 saves
      3. Eggs, labneh and za'atar toast10 min860 saves
      See recipes

      Start free.
      Choose a plan when you’re ready.

      Gulf and most countries pay in USD
      Best value

      Yearly

      $59.99 a year

      $179.88 paid monthly Save 66%

      Starts with a 7-day free trial. Billed once a year after the trial.

      Start free trial
      • 7-day free trial
      • Recipes, food questions and your journal
      • Your plan adjusts as your week changes
      • Cancel any time

      Monthly

      $14.99 a month

       

      Pay month to month. Cancel any time.

      Get Monthly
      • Recipes, food questions and your journal
      • Your plan adjusts as your week changes
      • Cancel any time

      Free account

      Free no card needed

       

      Create an account and answer six questions. Creating an account does not start a subscription.

      Sign up free
      • Your starting point from six questions
      • Find and save recipes
      • English and Arabic

      30-day money-back on web purchases. Changed your mind? See the refund policy.

      VisaMastercardAmerican ExpressApple PayGoogle PayPayPalKlarnaClearpayon monthly

      You see the exact price and renewal terms before you pay. Prices shown here are a guide and the checkout always has the current price.

      Short food reads

      Quick, practical reads on meals, cravings and busy weeks. A few minutes each.

      Mobile app is coming soon

      Your recipes, food questions and journal, on iOS and Android.

      Coming soon Open in your phone's browser

      Create your Ojafi account

      Ojafi on your phone

      Scan the QR code to start on your phone

      The app is coming soon. Until then Ojafi works in your phone's browser, no download needed.

      Or sign up on the web